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Business Programme OTDYKH 2020

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OTDYKH is Russia’s leading autumn travel and tourism event. Since 1995 OTDYKH LEISURE exhibition is a traditional meeting spot for travel professionals, including tour operators, private companies as well as national and regional tourism agencies. After months of stringent measures of the international community to prevent the spread of Covid-19, and the restrictions caused by “lock downs” and isolation, the OTDYKH exhibition will be the first tourism event in Russia to open its door to travel industry professionals.

A comprehensive business programme will feature more than 30 business events including seminars, conferences, round table meetings, country’s presentations etc. The central theme of the 2020 business programme will be “Recovery of Tourism”. What travel will look like for the next year? What steps have been taken towards recovery and what lessons have been learned so far? How the industry will be transformed in the future? We will meet to answer these questions and discuss actionable recommendations from experts on how to get through these difficult times and turn challenges into opportunities. We invite you to participate in 2020 OTDYKH Leisure business programme!

The main topics of 2020 business programme:

• Industry leaders on the future and how to make tourism more sustainable 

• Tourism business trends in 2021. Maximum areal coverage and minimum risk 

• Successful cases. Unexpected collaborations of market participants, creation of "travel bubbles" and creative strategic solutions 

• How to expedite the process of the industry recovery. "Finest hour" of digital technologies 

• What kind of tourism will not recover? Self-elimination of outdated methods and approaches in the work of travel agencies and tour operators 

• Can you start planning already? Will tourists continue to travel as before? 

• Trust and loyalty as the key values ​​of the tourism business 2020/2021 

• Influence Marketing. Manual or how one post can completely change the picture of the attractiveness of the destination 

• The hospitality industry without a man. How technical innovations will affect the customers in the future



Certain sessions can be watched online ,


  September, 9th, 2020 (Tuesday)  
  Hall "South" Hall "North" Hall "East"  
10:00   Session of partner region
Republic of Komi
Strategic session
Khakassia. Tourism 365 Day in a Year
10:00
10:30   10:30
11:00 Exhibition Opening Ceremony

    11:00
11:30 Conversations with leaders
What Kind of Tourism Would You Like to See?
Simultaneous translation in English
    11:30
12:00     12:00
12:30     12:30
13:00       13:00
13:30 Master-class
Influence Marketing. A Comprehensive Guide
Business session of Russpass platform
Perfect Storm. New Possibilities and Collaborations in Tourism
Round table
Imperial Route. Development Outlook for 2021
(Restricted access)
13:30
14:00 14:00
14:30 14:30
15:00     15:00
15:15       15:15
15:30 Case-study
How to Trigger UGC-content in Your Region?

TRAVEL TALK Discussion
Children and Family Tourism
Realities and Prospects in Pandemic
15:30
16:00 16:00
16:30   16:30
17:00     Seminar-Presentation
of the Small Towns Development Fund
"Real Russia"
17:00
17:30 Round table ANTOR
Experience in Promoting Tourist Destinations in a New Post-COVID Reality: the Latest Trends, New Marketing Tools and Adaptation of a Tourist Product

Case session
On the Waves of a Pandemic. Business Adaptation and New Opportunities
17:30
18:00   18:00
18:30     18:30
19:00       19:00
19:30       19:30
  September, 9th, 2020 (Wednesday)  
  Hall "South" Hall "North" Hall "East"  
10:00       10:00
10:30 Hands-on session
Tourism as a Part of Marketing Stratefy Brand

Hands-on session
Trends in the Promotion of Travel Services
Big Ural Presentation and Workshop in Moscow 10:30
11:00 11:00
11:30 11:30
12:00   12:00
12:30 Dialogue-session
Be win-to-win. "City of Discoveries" Project
Youth As a Growth Point for the Development of the City's Travel Industry
12:30
13:00 13:00
13:30 13:30
14:00   14:00
14:30 Strategic sesstion
Ecotourism. Age of Responsible Travelers
Simultaneous translation in English
Hands-on session
Increase Hotell Efficiency While Optimizing Costs
Section 1
  14:30
15:00 Pitch session
Travel Projects in the Sphere of Youth Tourism
15:00
15:30 15:30
16:00     16:00
16:15 Fourth conference
Marketing and National Branding of Russia and Its Territories

  16:15
16:30 Hands-on session
Increase Hotell Efficiency While Optimizing Costs
Section 2
16:30
17:00   17:00
17:30   17:30
18:00     18:00
18:30       18:30
19:00       19:00
19:30       19:30
  September, 10th (Thursday)  
  Hall "South" Hall "North| Hall "East"  
10:00       10:00
10:30 Master-class
Leadership Style
Presentaion
Tourist Potential of the Voronezh Region
Key Areas of Development
  10:30
11:00   11:00
11:30   11:30
11:45     11:45
12:00   Super presentation
"Make Money on Karelia!"
  12:00
12:30 Competitive presentation
of the Russian Youth Educational Marathon Projects
TourProject: Sprint. Russia
  12:30
13:00   13:00
13:30   13:30
14:00     14:00
14:30     14:30
15:00       15:00
15:30       15:30
16:00       16:00
16:30       16:30
17:00       17:00
17:30       17:30
18:00       18:00
18:30       18:30
19:00       19:00
19:30       19:30

Certain sessions can be watched online