«Modern IT Tools for Travel Industry» Conference at Otdykh/Leisure 2012

«Modern IT Tools for Travel Industry» Conference is one of the most expected innovations at Otdykh/Leisure 2012. The Conference will take place on September, 21 at Pavilion 1 (Conference Hall#2). The Conference Partner is «Netologia» School of Practical Internet Marketing. The Conference is sponsored by «Sea Cruises» Cruise House.

The Conference moderators are Maxim Spiridonov, well-known internet producer, director of «Netologia» School of Practical Internet Marketing, founder and director of «Roiber» production centre, and Irina Voroshilova, co-author of «100% Internet Marketing» book, author of training seminars on Internet advertising for travel agents, director general of «Voroshilova and Partners» internet agency.

The Conference programme includes the reports of the leading experts in internet travel services promotion, who will share their unique experience and represent their company’s most successful cases.

One of the secrets to successful internet marketing is the potential client’s psychology knowledge. The report of Andrey Baranov, executive director of «Newmann Bauer» will be dedicated to IT-psychology of the modern tourist.

Roman Kokhanovskiy who represents Mail.ru will speak about practical instruments for efficient advertising in major social networks: Facebook, Vkontakte, and others.

Ilya Subbotin, the head of API Yandex. Card service will highlight the opportunities of Yandex Card for hotels and travel agencies.

The companies’ cases will cover the following issues: IPad mobile applications for tourists of «Soglasie» insurance company, mobile technologies and social networks in cultural and educational tourism within the example of the Tretyakov Gallery, promotion of the country as a tourist destination in social networks of «Avangard» Communication Company, etc.

The detailed programme is available at Otdykh/Leisure 2012 web-site, Exhibition Programme section.

The participation at the Conference is by pre-registration only. Registration is available at: http://www.tourismexpo.ru/en/prog/sovremennye-it-instrumenty.php

10.09.2012

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