INTERNATIONAL TRAVEL FORUM OTDYKH PRESS RELEASE
Following the world trends in the exhibition industry, the organizers of the International Forum OTDYKH have strictly segmented the exposition and business events, making the main emphasis on the domestic and inbound tourism development. More than 30 regions of Russia will present their projects and tourist opportunities to the Forum’s guests. Companies from 49 countries will demonstrate their unique proposals, showing their interest in expanding the partnership in Russia.
The Business Forum will bring together all industry’s key business events aimed at identifying, analysing and finding ways to solve the acute problems of the Russian tourism industry with the active participation of government officials and representatives of the tourist industry.
The Plenary meeting “Open dialogue of tourism industry top managers. Tourism development: the future agenda” held in the open discussion format will open the first Forum’s day on 19 September. Among the discussion participants there are V.V. Ryazansky, Chairman of the Federation Council Committee on Social Policy, M.V. Degtyarev, Chairman of the State Duma Committee for Physical Culture, Sport, Tourism and Youth Affairs, A.Y. Manilova Deputy Minister of Culture of the Russian Federation, O.P. Safonov, Head of the Federal Agency for Tourism, and other executive authority representatives. 64 subjects of the Russian Federation will take part in the meeting, attracting over 400 delegates.
The outcome of the meeting would be the issuing of a unified document basing on resolutions adopted during the work in specific groups, which will become a roadmap with a list of measures for promoting domestic and inbound tourism in Russia in 2018.
The industry top managers and governmental officials will take part in the official events of the Forum, including Opening Ceremony of Russia Greece Cross-Tourism Year with the participation of A.Y. Manilova, Deputy Minister of Culture of the Russian Federation and Elena Kountoura, Minister of Tourism of Greece, and signing an agreement on the tourist product formation for the 2018 FIFA World Cup between the Federal Agency for Tourism and NTK “Intourist” company. O.P. Safonov, Head of the Federal Agency for Tourism will take part in the business breakfast with the Sochi City Administration and business leaders dedicated to the summer season results discussion and the cruise line launching. The Ambassador of India and O.P. Safonov will announce the results of the RussiaIndiaTravel contest at the national stand of India.
A.Y. Manilova will take part in the presentation of the new brand “Imperator’s route” project, created with the support of the Ministry of Culture of the Russian Federation.
Another Forum’s key event is an Economic session on the state and private support in tourism. A series of workshops will be dedicated to the tourism sectors which have great potential and require the active promotion: scientific, educational, rural, industrial and children’s tourism.
The activities in the formation and promotion of territory image helps to attract additional material resources and at the same time to ensure a systematic and continuous growth of the positive reputation of the country. Supporting this strategy, the Contest of presentation materials and information videos of Russian regions “Hello Russia, My Homeland!” will be held in several nominations within the Forum, announcing the winners on 21 September at the exhibition.
The sessions “Russia’s tourism potential and national branding” and “Territory marketing as a way of the Russian regions and cities tourism potential promotion” will be dedicated to the measures to promote domestic and inbound tourism in Russia. “Silver necklace of Russia” and “Patterns of the Russian cities” presentations will take place for all professionals interested in the tours development in Russia.
The specialized conferences OTDYKH MICE, OTDYKH Medical Tourism, Spa & Health and Information Technologies in Tourism have become highly professional expert platforms for dialogue and the unique experiences exchange.
The Culinary Tourism Academy will be working at the exhibition in order to promote territories through creating culinary brands and informing the general public about the area’s gastronomic opportunities. The Academy’s programme includes a series of cooking master classes, the “Tasteful Journey” Conference and presentation of “Culinary Map of Russia” project.