31 March, 2011 — The first advert for the My Planet Travel Awards 2011 was broadcast on Saturday 26 March on Moya Planeta TV — introducing the Russian travelling public to the awards and encouraging them to vote for their favourite hotels, resorts and service providers.
Moya Planeta TV has a weekly audience of 25 million in Russia, Kazakhstan, the Baltic States, Belarus and across the CIS. The channel also has an avid following among Russian-speaking expatriates, particularly in Europe.
The 30 second advert is being screened repeatedly from now until the awards ceremony on 22 September. In total it will be broadcast over 1500 times. The advert can now be viewed on YouTube:
Advertising on Russian TV is one of the unique ways in which sponsors are benefiting from involvement in the My Planet Travel Awards 2011.
Nominations for the My Planet Travel Awards 2011 close on 31 May 2011. To be part of the awards visit:
Jonti Small, Director
T: +44 207 183 2560
About the My Planet Travel Awards
The My Planet Travel Awards celebrate the most popular destinations, resorts and services in the eyes of Russian tourists. Voted for exclusively by the Russian public, the My Planet Travel Awards provide a unique snapshot of the growth of this dynamic market. Following a huge nationwide awareness campaign, thanks to the coverage of the event’s TV partners, and a public online vote, the awards will culminate with a gala dinner at which the winners will be announced. With guests from Russia and around the world, the dinner will take place on 22 September 2011 in Moscow.
The Awards are a unique partnership with Russia’s main state television group, All-Russian State Television and Radio Broadcasting Company (VGTRK), represented by Moya Planeta TV, Russia’s leading travel and leisure network. The My Planet Travel Awards is a partner of Otdykh LEISURE, Russia’s most important autumn tourism event which takes place on