All events

14:00-15:00

Panel discussion of the Russian Hotel Association. Hotel reputation

Aleksey Musakin, Academy moderator, Cronwell Hotels&Resorts managing partner, vice president of the Russian Hotel Association

Topic TBC

Aleksey Volov, JSC VAO “Intourist” president

New hotel formats

Aleksey Korobkin, IHG Development Director for Russia, the CIS, Baltics and Scandinavia

15:00-15:20

Top trends of hotel event packages today

Elena Lysenkova, general director, Hospitality Income Consulting

15:20-16:00

Using market information on competitors as a way to assess hotel operation efficiency

Kirill Sumin, head of hotel relations department, HotelAdvisors, Hospitality Management & Consulting

Sergey Bulzov, general director, Rossi Boutique Hotel & Spa, Saint Petersburg

16:00

Discussion, Q & A. Academy closing

10:15

10:15–11:10

Conference opening

New indications for resort treatment: instructions and application guidelines. What travel agent has to know about health resorts?

Nadezhda Manshina, independent expert, Conference Moderator

Choosing the optimal health resort for a client

Pavel Tots, Head of the Russian Scientific Centre of Medical Rehabilitation and Health Resorts of the Ministry of Health of the Russian Federation

11:10–11:30

New innovative technologies of health resort treatment and medical rehabilitation

Igor Dovgan, Head of Pirogov Saki Central Military Clinical Sanatorium

11:30–11:50

Integrative medicine as the basis of treatment and rehabilitation in “Kivach” clinic

Anna Kuznetsova, Rehabilitation medicine physician, head of therapy department of “Kivach” clinic

11:50–12:10

Russia is a new place on the health tourism map

Victoria Sandalyuk, General Director of TopMedClinic

12:10–12:25

“Visit dentist in Russia” project. Advantages and specific features of dental implantation and prosthodontic treatment in MAZOT Dentistry Centre

Akhmed Sampiev, Chief Physician and General Director of MAZOT Dentistry Centre, member of European Dental Association

12:25–12:50

12:50–13:10

Investment attractiveness as the main agenda point for health resort centres

Elena Trubnikova, Chairman of the Health Tourism Association

How a sanatorium can increase its commercial sales

Marina Shevchuk Director of “Vivat Zdorovye” Marketing Agency

13:10–13:30

Resorts and SPA hotels promotion in the Internet

Aleksey Ovsyannikov, Business development director, Zdravo.ru

13:30

Q&A, discussion, Conference closing

Supported by Russian Scientific Centre of Medical Rehabilitation and Health Resorts of the Ministry of Health of the Russian Federation

SPONSOR of OTDYKH Medical Tourism, Spa & Health

Conference Partners:

14:00

Conference opening

14:00 — 14:20

Trends and problems of the Russian MICE and business travel market, market analysis

Alexandra Zager, Conference Moderator, chief editor, Business Travel Magazine, Member of the Union of Journalists

14:20 — 14:40

What should be a modern event. Client requirements and TMC opportunities

Export view

Elena Melnikova, founder and general director, MaxiMICE, owner of “Krapiva” studio of ideas

14:40 — 15:00

How technologies can make events efficient. Overview of MICE innovations

Oleg Kryuchkov, founder and general director, Event Platform

15:00 — 16:15

Russia: new MICE horizons

Case classes of BE IN RUSSIA project and partners

About project

Aleksandr Maltsev, general director, BE IN RUSSIA project, session Moderator

Ufa for MICE

Nikolay Fadeev, director, “Office Group” Autonomous Nonprofit Organization, Ufa

Ulyanovsk — a motherland of evolution

Yulia Uba, general director, “Alliance Tour”, Ulyanovsk

Visit Voronezh, Be in Voronezh

Aleksandr Rudman, Voronezh MICE bureau, Voronezh

Chuvashia and Cheboksary as MICE destinations

Mikhail Lapshin, founder and financial director of JSC MFO “Live Money” (2007), event partner of “Ani Tsap”, Cheboksary

“The Huns — whistling arrows. Feel like a nomad in the centre of Volga region”

Natalia Borisova, executive director, Charity Foundation of “Chuvash National Congress” Inter-regional public organization, project director of “Vybiray” magazine

16:15 — 16:30

Problems and development prospects of MICE services in Sverdlovsk region. MICE promotion case.

Elmira Tukanova, director, Center of Sverdlovsk region tourism development, vice-president of the National Association of Information amd Tourism Organization

16:30 — 16:50

Your public speech that sells. Educational training of the corporate clients

Maria Zdorovenkova, event manager, AVON

16:50 — 17:05

MICE in a hotel: Italian view. Domina. Experience of the international hotel chain.

Natalia Byeliakova, regional marketing director, PR Domina Russia

17:05 — 17:20

Calista - MICE area of luxury and safety. Luxury MICE

Olga Turchina, sales and marketing manager, CALISTA Luxury Resort, Turkey

17:20

Lottery drawing after the Conference!

- Voucher for event holding in Meeting Point Executive office space (2, Okhotny Ryad)
- Voucher for accommodation in Domina Novosibirsk hotel

17:30

Q&A, discussion, Conference closing

11:00

Traffic trends comparison. Correct price calculation in Digital. Basic tools for travel agencies in Digital.

Artem Groza, head of contextual advertising development, "Ashmano and Partners"
(www.ashmanov.com)

11:20

Users' behavior and trends in the online tourism market.

Ekaterina Volkova, area manager Booking.com

Petya Milkova, area manager Booking.com

11:40

"Portbilet" booking system upgrade. New opportunities and solutions

Dmitry Semykin, sales department director, VIP Service

12:00

Cooperation of destinations, tour operators and travel agencies. How to find the golden mean between the partner and own online sales

Olga Filipenkova, marketing and sales director, "Rosa Khutor" Alpine Resort

12:20

Facebook, Instagramm, Telegramm and other scary words

Irina Voroshilova, co-author of "100% Internet Marketing" book, author of training seminars on Internet advertising for travel agents, general director of "Voroshilova and Partners" internet agency

12:40

Dynamic packaging: main technological trend is the tour operator activities. Opportunities and prospects.

Inna Beltyukova, board of directors chairman, "Inna Tour" (Bookinna project)

13:00

Ticket sales on the edge of mind

Igor Zenin, CEO, "TAK" Ltd.

Automation of working with charter flights.

Andrey Yakovlev, development director, "TAK Ltd."

13:20

Break

13:50

Tourism promotion in social networks

Ekaterina Tkacheva, mobile department specialist, MyTarget (Mail.Ru Group)

14:10

Correct Email marketing: 10 secrets to increase efficiency

Yulia Rakova, community director, GetResponse Russia

14:30

Cruises on the fingertips

Andrey Suleykov, CEO, Appreal LLC

14:50

NEW TRAVEL MEDIA

Alexander Kondrashov, blogger and producer of JustDOit MEDIA YouTube channel on tourism

15:10

Travel business and SMM: how to convert likes and reposts into cash

Artur Ovchinnikov, leading internet marketing specialist, Sletat.ru

15:30

"Leader": integrated service for travel agencies and travellers

Olga Shmeleva, corporate cooperation director, member of directors board of "Leader" payment service

15:50

Modern hotel service standards. Automation of additional services sales in hotel

Aleksey Sumenkov, general director, "Navigatoria" Ltd.

16:10

eTravel: trends and new online promotion opportunities

Diana Musayeva, key account manager, Yandex.ru

16:30

Online management of hotel information

Aleksandr Gorbatyuk, commercial director, "Top Hotels" Group

16:50

Q&A, discussion, Conference closing