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Post release of the 10th International Meeting Industry and Business Travel Exhibition & Conference OTDYKH MICE

Promising contacts, new customers attraction, the latest information about innovations in MICE-industry - all these was offered by the 10th International Meetings Industry and Business Travel Exhibition and Conference, a global business platform for business travel professionals.

This year the Exhibition was held on 16-19 September 2014, attracting the exhibitors from 20 countries and Russia’s regions. Among the exhibitors there were: the State Complex “Palace of Congresses”, "Gorky Gorod” resort in Sochi, “Asia Adventures” (Uzbekistan), “Wedgewood” (UK), DEXTER air taxi, “ETNOMIR” park, “Event Media Group” (Poland), “Farol Travel” (Portugal), Irkutsk City Administration, Malta Tourism Board, “Liberty Hotels Lykia” (Turkey), “MICE GLOBAL”, ASCOM France Partner (France) and others. In addition to the professional meeting and convention organizers, ground services and air transportation companies were presented at the exhibition.

The International Meetings Industry and Business Travel Conference has been relevant and popular among the industry professionals in Russia for over a decade, and this year has brought new experts and speakers. The Official Partner of the OTDYKH MICE 2014 Conference became Academservice DMC.

“The events like OTDYKH MICE allow demonstrating the opportunities of the Russian regions and individual venues for hosting various events in the most bright and attractive manner”

Leonid Isakovich

General Director of “Academservice”

Grigoriy Sarishvili, the deputy head of the Federal Agency for Tourism opened the Conference “Meeting Industry in Russia and abroad: New Challenges and Opportunities” with a welcome address. He noted that business tourism was a very important sector with a huge potential in Russia. “Today the industry specialists have wide opportunities for working and successful business development. Many things are still to be done, and much remains to be achieved, thus all the new ideas and solutions will undoubtedly find a response by MICE industry representatives”. According to Mr. Sarishvili, congress and convention activity has been demonstrating very good results in the regions in recent years.

Yuriy Sarapkin, the independent expert, the full member of MPI, SITE, ACTE has been a permanent moderator of the Conference OTDYKH MICE for 10 years. “The Conference is demanded by the market and its key players. The Conference has favoured discovering Russia and its MICE opportunities by business society both in Russia and abroad, showing its potential and perspectives”.

16 September, on the first Conference day Anna Tarasyuk, the deputy CEO of the Moscow Convention Bureau shared her company’s achievements and experience in organizing business events in Moscow. The Conference programme traditionally included reports of experts from abroad. Scott Campbell, executive director, Global Industry Development Network (USA) gave practical advises on how to make a successful bid and how to win more international conference business for Russia and your business.

The presentation of Rodolfo Musco, the president of “Motivation & Events” (Italy) was very interesting and informative. It was dedicated to using the emotions for increasing the efficiency of meetings and events, and to the basic steps for creating and conducting successful meetings and events. The business programme of the first Conference day was finished by Jordi Robert-Ribes, the founder of Connecting Perspectives. During his ExperienTalk™ presentation the visitors learned how to build meaningful relationships.

On 17 September, the Conference programme was continued by the report of Vladimir Kshnyakin, the “Big Game” project manager in MTS, who spoke about non-financial staff motivation in the crisis period. Elena Lysenkova, the director of Hospitality Income Consulting made a report on “10 rules for a modern hotel conference hall in a hotel”. The presentation of Nataliya Yurchenko was dedicated to the principles of efficient work of a congress hotel on the example of “Yalta-Intourist”. The Conference was finished by the intellectual teambuilding with game elements “Around the world in 60 minutes” hold by Sergey Armishev, Director of MICE GLOBAL, certified business coach, together with “SPECIAL TRAINING”. Marco Polo Hotel Management, the Sponsor of the Specialized Events drew a lottery among Conference delegates, with the main prize of 2 weekend trips for two in Luxe Studio in “Foresta Festival Park” hotel. Over 70 delegates took part in the OTDYKH MICE 2014 Conference.

The Corporate Buyer Programme was specially designed for the corporate visitors, who represent companies and associations - the buyers of MICE services. The participants of the Programme can enjoy a number of benefits, including special working conditions and participation in specialized events., a global hotel solutions provider was the Official Sponsor of the Corporate Buyer programme in 2014.

“More and more Russian business travellers and companies use online services when planning their trips. After all, online services are quick, convenient, and what is most important - transparent. This demand stimulates the markets of the professional business tourism, and online technologies are actively developing and improving every year. That is why we decided to be the Sponsor of the Corporate Buyer programme”

Alexandra Naumova, Director of Sales in Russia and CIS,

Specialists from Red Bull, X5 Retail Group, Imperial Tobacco, Avon, Philips, Kosmicheskaya Svyaz, UTH, Systemair, Moscow Chamber of Commerce and Industry, Bourjois Paris, Danfoss, Novartis, Mettatron Group, Federal Fund for Housing Development, TSC Rosshina-Zvenigorod, Orekhprom, Inversiya, and many others participated in the Corporate Buyer Programme in 2014.

“Thank you for the exhibition invitation, it was very useful! Especially I want to mention the presentation part of new sites/hotels as efficient tool for the further cooperation with exhibitors. Thank you and your team for this magnificent opportunity and such a wonderful exhibition!”

Maria Zdorovenkova, Event Organization Specialist, Avon Beauty Products Company

11th International Meeting Industry and Business Travel Exhibition OTDYKH MICE 2015 will be held on 15-18 September in IEC Crocus Expo!