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Final press release of Mibexpo Russia 2013 Conference

The 9th International Meetings Industry and Business Travel Conference took place on 17 September 2013. The Conference is the traditional key event of MIBEXPO Russia that is very popular among MICE specialists.

The Official Conference Partner was Tour Express, the tour operator on Latin America.

The Conference moderator was Yuriy Sarapkin, independent expert, full member of MPI, SITE, ACTE.

The Conference delegates: the specialists from Moscow and the regions of Russia and abroad discussed business tourism trends and development prospects, cross cultural and interpersonal relationships in the meetings industry, as well as new formats of MICE events.

Anna Gorska, the Chief Executive Officer of Gdansk Convention Bureau, Gdansk Tourist Organization, the Chairperson of ICCA Central European Chapter, the Vice President of MPI Poland spoke about current and new trends in business meetings industry. The significant part of her report was dedicated to global cooperation with international trade associations and societies (MPI, ICCA, IAPCO, SITE, etc.), as well as trade exhibitions (IMEX, EIBTM, MIBEXPO Russia, etc).

Elvira Tarasenko, the Commercial Director of GOST Group of Companies highlighted the issues of innovative technologies in hospitality business. She spoke about peculiarities of corporate sales tactics depending on the region, including relations development strategies with corporate clients on the tourist market in post-Olympic Sochi.

Irina Karnaukhova, the Business Development Director of Demlink Travel spoke about the relationship problems between corporate clients and professional organizers, as well as about generational aspect and its impact on meetings industry development.

The 2nd session of the Conference was fully dedicated to the trending topic of “Cross-Cultural Competence and Interpersonal Relations in Meetings Industry”. Elena Stupnikova, the Marketing Director of Ego Translating Moscow representative office in her presentation “Linguistic and cross-cultural issues in MICE events” spoke in detail about the importance of recruiting the proper expert interpreters and building of competent multicultural communications in preparation for any event.

“Today if we are to conquer the world, we must be ready to speak with everyone in their own language,
and sometimes to think on it”.
Elena Stupnikova, the Marketing Director of Ego Translating Moscow representative office

The issues of cross cultural communication in international business were thoroughly considered by Alyona Topcheeva, the General Director of Diversity World Cross-Cultural Communication and Language Learning Centre.

Representatives of travel industry from the regions of Russia and abroad actively participated in the Conference. Olga Mishenko, the First Deputy Board Chairman of “More” hotel shared her successful professional experience in MICE events organizing. Mikhail Drutman, the General Director of Baltma Tours spoke about new MICE opportunities of Kaliningrad Region.

The report with a concise title: “True Russia. Learned to own cost” was represented by Olga Lobanova, the Director of Corporate and Sightseeing Department of of Volga-Tour Multifunctional Service Company.

Many Conference participants noted that the true “discovery” was the brilliant presentation of Marko Lomantu, the Director of Development and Destination Department of the Brazilian Tourism Board (Embratur), and Andrey Krapivnoy, the General Director of Tour Express, the Latin America tour operator since 1995.

LUXURY MICE was among the top priorities of the Conference. The reports within this session were presented by Tatiana Shabarina, the General Director of Bonaman, Natalia Andronova, the General Director of Atlantis Line Sea Cruises, Aleksey Kuksa, the General Director of Business Aviation. Leading meeting industry experts shared their experience in this field.

The special Corporate Buyers Programme has been introduced and successfully implemented within MIBEXPO Russia for several years. The Programme was aimed at efficient exhibition visiting by the corporate visitors, i.e. the buyers of MICE services. The Corporate Buyers Programme in 2013 was sponsored by TEZ Tour and KIHAAD Maldives Hotel.

Among Corporate Buyers who visited MIBEXPO Russia exhibition and Conference there were the representatives of the following leading companies: Eurobusiness, Imperial Tobacco, Jet Infosystems, KORN, NCC (National Computer Corporation), Russ Outdoor, UTH, Volvo, Decima, Crocus Business Auto, Rusklimat, SevzapPromenergo, Elekrtoproekt, and others. The guests attended MIBEXPO Russia Conference and mini-presentations of the exhibitors, relaxed during the reception in Grand Hotel Marriott organized by Tour Express, took part in sponsor’s prizes drawings. The tour for two to Maldives KIHAAD MALDIVES 5* Hotel won Inversiya company, the major software developer for financial and credit organizations.

The successful implementation of the Corporate Buyer Programme ensured the stably high quality of the visitors’ audience.

The Conference brought together the Mice industry experts including operators, organizers of business trips, incentive tours, promotional trips, training sessions, conventions and conferences, as well as representatives of convention centres, hotels, hotel chains and airlines. The Conference was attended by the students of profiled colleagues and universities, including the delegation of students with disabilities from Nizhny Novgorod. In the future the Organizers decided to stick to this tradition.

“The Conference was informative, productive and active, with constructive debates and discussions. I am absolutely sure that it has brought benefits to the speakers and delegates from Russia and abroad. The Conference was supported by international association of ICCA, thus, the international status of our Conference was supported”
Yuriy Sarapkin, the Conference moderator, independent expert, full member of MPI, SITE, ACTE.

The Organizers of MIBEXPO Russia express their sincere gratitude to all speakers, partners and participants for their contribution in Conference organizing.

The next 10th anniversary edition of the MIBEXPO Russia Exhibition and Conference will take place under the new name OTDYKH MICE within OTDYKH International Travel & Tourism Forum (former MATIW).

See you at the International Tourism Forum OTDYKH–2014
16 – 19 September 2014, IEC “Crocus Expo”

Contact for press:
Euroexpo LLC
Tatiana Mekhonoshina
Head of Advertising and Marketing Department
Phone: +7 495 925-65-61/62 ext.139

Marina Zaytseva
Phone.: +7 495 925-65-61/62