OTDYKH is Russia’s leading autumn travel and tourism event. Since 1995 OTDYKH LEISURE exhibition is a traditional meeting spot for travel professionals, including tour operators, private companies as well as national and regional tourism agencies. After months of stringent measures of the international community to prevent the spread of Covid-19, and the restrictions caused by “lock downs” and isolation, the OTDYKH exhibition will be the first tourism event in Russia to open its door to travel industry professionals.
A comprehensive business programme will feature more than 30 business events including seminars, conferences, round table meetings, country’s presentations etc. The central theme of the 2020 business programme will be “Recovery of Tourism”. What travel will look like for the next year? What steps have been taken towards recovery and what lessons have been learned so far? How the industry will be transformed in the future? We will meet to answer these questions and discuss actionable recommendations from experts on how to get through these difficult times and turn challenges into opportunities. We invite you to participate in 2020 OTDYKH Leisure business programme!
The main topics of 2020 business programme:
• Industry leaders on the future and how to make tourism more sustainable
• Tourism business trends in 2021. Maximum areal coverage and minimum risk
• Successful cases. Unexpected collaborations of market participants, creation of "travel bubbles" and creative strategic solutions
• How to expedite the process of the industry recovery. "Finest hour" of digital technologies
• What kind of tourism will not recover? Self-elimination of outdated methods and approaches in the work of travel agencies and tour operators
• Can you start planning already? Will tourists continue to travel as before?
• Trust and loyalty as the key values of the tourism business 2020/2021
• Influence Marketing. Manual or how one post can completely change the picture of the attractiveness of the destination
• The hospitality industry without a man. How technical innovations will affect the customers in the future
Certain sessions can be watched online 
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| September, 9th, 2020 (Tuesday) | ||||
| Hall "South" | Hall "North" | Hall "East" | ||
| 10:00 |
Session of partner region Republic of Komi |
Strategic session Khakassia. Tourism 365 Day in a Year |
10:00 | |
| 10:30 | 10:30 | |||
| 11:00 |
Exhibition Opening Ceremony |
11:00 | ||
| 11:30 |
Conversations with leaders What Kind of Tourism Would You Like to See? Simultaneous translation in English |
11:30 | ||
| 12:00 | 12:00 | |||
| 12:30 | 12:30 | |||
| 13:00 | 13:00 | |||
| 13:30 |
Master-class Influence Marketing. A Comprehensive Guide |
Business session of Russpass platform Perfect Storm. New Possibilities and Collaborations in Tourism |
Round table Imperial Route. Development Outlook for 2021 (Restricted access) |
13:30 |
| 14:00 | 14:00 | |||
| 14:30 | 14:30 | |||
| 15:00 | 15:00 | |||
| 15:15 | 15:15 | |||
| 15:30 |
Case-study How to Trigger UGC-content in Your Region? |
TRAVEL TALK |
Discussion Children and Family Tourism Realities and Prospects in Pandemic |
15:30 |
| 16:00 | 16:00 | |||
| 16:30 | 16:30 | |||
| 17:00 |
Seminar-Presentation of the Small Towns Development Fund "Real Russia" |
17:00 | ||
| 17:30 |
Round table ANTOR Experience in Promoting Tourist Destinations in a New Post-COVID Reality: the Latest Trends, New Marketing Tools and Adaptation of a Tourist Product |
Case session On the Waves of a Pandemic. Business Adaptation and New Opportunities |
17:30 | |
| 18:00 | 18:00 | |||
| 18:30 | 18:30 | |||
| 19:00 | 19:00 | |||
| 19:30 | 19:30 | |||
| September, 9th, 2020 (Wednesday) | ||||
| Hall "South" | Hall "North" | Hall "East" | ||
| 10:00 | 10:00 | |||
| 10:30 |
Hands-on session Tourism as a Part of Marketing Stratefy Brand |
Hands-on session Trends in the Promotion of Travel Services |
Big Ural Presentation and Workshop in Moscow | 10:30 |
| 11:00 | 11:00 | |||
| 11:30 | 11:30 | |||
| 12:00 | 12:00 | |||
| 12:30 |
Dialogue-session Be win-to-win. "City of Discoveries" Project Youth As a Growth Point for the Development of the City's Travel Industry |
12:30 | ||
| 13:00 | 13:00 | |||
| 13:30 | 13:30 | |||
| 14:00 | 14:00 | |||
| 14:30 |
Strategic sesstion Ecotourism. Age of Responsible Travelers Simultaneous translation in English |
Hands-on session Increase Hotell Efficiency While Optimizing Costs Section 1 |
14:30 | |
| 15:00 |
Pitch session Travel Projects in the Sphere of Youth Tourism |
15:00 | ||
| 15:30 | 15:30 | |||
| 16:00 | 16:00 | |||
| 16:15 |
Fourth conference Marketing and National Branding of Russia and Its Territories |
16:15 | ||
| 16:30 |
Hands-on session Increase Hotell Efficiency While Optimizing Costs Section 2 |
16:30 | ||
| 17:00 | 17:00 | |||
| 17:30 | 17:30 | |||
| 18:00 | 18:00 | |||
| 18:30 | 18:30 | |||
| 19:00 | 19:00 | |||
| 19:30 | 19:30 | |||
| September, 10th (Thursday) | ||||
| Hall "South" | Hall "North| | Hall "East" | ||
| 10:00 | 10:00 | |||
| 10:30 |
Master-class Leadership Style |
Presentaion Tourist Potential of the Voronezh Region Key Areas of Development |
10:30 | |
| 11:00 | 11:00 | |||
| 11:30 | 11:30 | |||
| 11:45 | 11:45 | |||
| 12:00 |
Super presentation "Make Money on Karelia!" |
12:00 | ||
| 12:30 |
Competitive presentation of the Russian Youth Educational Marathon Projects TourProject: Sprint. Russia |
12:30 | ||
| 13:00 | 13:00 | |||
| 13:30 | 13:30 | |||
| 14:00 | 14:00 | |||
| 14:30 | 14:30 | |||
| 15:00 | 15:00 | |||
| 15:30 | 15:30 | |||
| 16:00 | 16:00 | |||
| 16:30 | 16:30 | |||
| 17:00 | 17:00 | |||
| 17:30 | 17:30 | |||
| 18:00 | 18:00 | |||
| 18:30 | 18:30 | |||
| 19:00 | 19:00 | |||
| 19:30 | 19:30 | |||
Certain sessions can be watched online