Program of OTDYKH-2017

September 19, 2017 [Tu]

  • Meeting
    09:00 AM10:30 AM
    Pavilion № 2, hall № 3, office organizers
    Meeting of the working Group on tourism of the mixed commission on economic, industrial and technical cooperation between Russia and Portugal
  • The conference
    10:00 AM04:00 PM
    Open zone
    13th International Conference Medical Tourism, SPA & Health
    • Market overview
    • Russian health resort sector: statistics, legislative and industry’s innovations. Trends of the global wellness industry
    • Overview of WELLNESS programmes in different countries
    • How to create a USP in the industry: mountain SPA hotel as an example of a new millennium health resort
    • Growth points for the medical tourism agency in 2018
    • Formation of demands for health resort treatment as an indispensable condition for industry development
    • Russian health resort sector: statistics, legislative and industry’s innovations
    • On the creation of the rating system (certification) for health resort centres depending on the medical and other services provided
    • Fitness tourism: a new trend in health resort industry
    • Nadezhda Manshina, independent expert on health tourism Member of the Expert Council of the Association of Health Tourism
    • Dmitry Bogdanov, general director, “Znaniye” health resort centre
    • Viktoriya Sandalyuk, general director , “TopMedClinic”
    • Pavel Tots, heal of the Centre for health resort business
    • National Medical Research Centre for Rehabilitation and Balneology of the Ministry of Health of the Russian Federation
    • Nataliya Vlasova, KRAFT founder
    • Irena Rapoport, head of international educational programmes for health care professionals, ABT-GLOBAL
    • Tatiana Lebendik, general director, Rosa Springs SPA hotel, Roza Khutor resort
    • Evgeniy Chernyshov, head of partner programmes, Association of Medical Tourism Agencies
    • Sergey Dmitriyev, director, “Vita Technika”
    • Evgeniy Terentyev, executive director, Republican Association of Health Resort Centres of Tatarstan“, head of “Sanata-Trevel”
    • Arthur Tsoi
  • 10:00 AM11:30 AM
    Sochi presentation: "Summer season results and winter season preparation; cruises between Sochi and the Crimea"
  • Press conference
    10:30 AM11:30 AM
    Congress zone, Conference Room 2
    Press Conference Imperator’s Family interregional route
    • A.Yu. Manilova, Deputy Minister of Culture of the Russian Federation
    • A. Panteleev, Director of the Department of the Consumer Market and Tourism of the Tyumen Region
    • A.V. Gromova, Chairman of the Supervisory Board of the Charity Foundation “Elisaveta and Sergiy Educational Society”
  • Round table
    11:00 AM12:30 PM
    Seminar Room #3
    Round table on legal issues
    • Persona Grata
  • A workshop for agencies
    12:00 PM01:00 PM
    Congress zone, Conference Room 2
    Sales workshop for agencies
    • Basis for long-term relationships with customers: small secrets of big experts
    • Tatiana Kobyakova, HR-director, (Saint Petersburg)
  • 11:30 AM12:00 PM
    Exhibition detour
  • 11:30 AM12:00 PM
  • A workshop for agencies
    12:00 PM01:00 PM
    Congress zone, Conference Room 2
    Sales workshop for agencies
    • Basis for long-term relationships with customers: small secrets of big experts
    • Tatiana Kobyakova, HR-director, (Saint Petersburg)
  • 12:00 PM12:30 PM
    Congress zone, Conference Room 1
    Official opening of the exhibition
  • Plenary session
    12:30 PM02:30 PM
    Congress zone, Conference Room 1
    Plenary meeting Open dialogue of tourism industry top managers “Tourism development: the future agenda”
    • Maria Bondareva, economic news presenter, “Russia 24” TV channel
  • Presentation
    01:00 PM03:00 PM
    Natalie Tours
  • Round table
    03:00 PM05:00 PM
    Seminar Room #3
    Roundtable open discussion: Tourism in summer 2017: Problems and successes. Results and perspectives. Growth or decline?
    • Competition with external market. How many Russian tourists travelled abroad and how many chose Russian resorts?
    • Russian travel industry in 2017: Growth or decline?
    • State support of the tourism industry. What has been done and what is to be done? Foreign experience analysis
    • Transportation issues. How the pricing influences the domestic travel?
    • Development prospects: summer 2018 forecasts
    • Igor Fomin, Member of the Federation Council, Chairman of the Expert Council for Tourism under the Social Policy Committee of the Russian Federation
  • Presentation
    03:00 PM05:00 PM
  • Round table
    03:00 PM04:00 PM
    Congress zone, Conference Room "Vladivostok"
    Round table "On the development of the Golden Ring of Russia brand"
    • O.A. Sanayeva
  • Press conference
    03:30 PM05:30 PM
  • 04:00 PM06:30 PM
  • 04:00 PM07:00 PM
    Open zone
    Panel discussion "Hotel business: cooperation with the state security bodies and migration service of the Ministry of internal Affairs"
    • Vadim Prasov, Vice President of the Federation of Restaurateurs and Hoteliers
    • Sergey Gudz, Chairman of the Board of the Association of Hotel Security
  • 04:30 PM07:00 PM

September 20, 2017 [We]

  • The workshop
    10:00 AM11:30 AM
    Seminar Room #4
    Working meeting: H-hour: 2018 FIFA World Cup
    • Results of the Confederations Cup 2017
    • Experience of ensuring the security at major public events
    • Fun portrait
    • Tourism opportunities of the host cities and specific features of tourist services. Guest card
    • Peculiarities of 2018 FIFA World Cup promotion abroad
    • Service staff at 2018 FIFA World Cup: there are still some pending issues
    • Sergey Gudz, Chairman of the Board of the Association of Hotel Security
    • Aleksey Sorokin, general director, Organizing Committee for the preparation and holding of the 2018 FIFA World Cup “Russia-2018”
    • Representative of the Ministry of Sports of the Russian Federation (TBC)
    • Representative of the Association of Fans (TBC)
    • Ministry of Communications of Russia (TBC)
    • Representative of the Federal Agency for Tourism (TBC)
    • Representative of the Ministry of Culture (TBC)
    • Alexander Fedulin rector, Russian State University of Tourism and Services Studies
    • Representative of the Russian Translators and Guides Association (TBC)
    • Regional representatives (TBC)
  • The conference
    10:00 AM02:00 PM
    Congress zone, Conference Room 2
    Round table: Territory marketing as a way of the Russian regions and cities tourism potential promotion
    • Marketing events within the Federal Target Programme “Development of domestic and inbound tourism”
    • Christmas fairy-tale in Vologda
    • How a region/city can create a quality and budget-friendly brand
    • Russian and international experience
    • The experience of brand and territory style promotion on the example of the “Great Perm” regional project
    • How a region/city can promote its tourism product with minimum budget?
    • How to create high-quality video products. The experience of creating an advertising video in Voronezh
    • Contests as a unique and budget-friendly PR tool of a region/city promotion
    • Olga Zaikova, general director, “RedCongressGroup”, deputy chief editor, “CongressTime”
    • Olga Zaikova, general director, “RedCongressGroup”, deputy chief editor, “CongressTime”
    • Igor Fomin, Member of the Committee on Social Policy of the Federation Council of the Federal Assembly of the Russian Federation, Chairman of the Expert Council for Tourism under the Committee of the Council of Federation for Social Policy
    • Andrey Kiselev, Deputy Mayor of the City of Vologda, Head of the Department of Economic Development of the City of Vologda
    • Ivan Egorov, Minister of Tourism of Tver Region
    • Anastasia Maksimova, acting director of Tourist Information Centre in Perm
    • Elena Yurchenko, coordinator, “Guest card of Crimea and Sebastopol” project
    • Gennadiy Malysh, director of Tourist Information Centre in Voronezh
    • Sergey Krivtsov, Chairman of the Council of MTA “Privolzhye”, author and organizer of festivals: “Open Privolzhye” “The Turiad of the Volga Federal District”, “Divo of Russia”, “The Magic Map of Russia”
  • The conference
    03:00 PM06:30 PM
    Congress zone, Conference Room 1
    Conference: Russia's tourism potential and national branding
    • Competition of countries and national branding
    • Brand and brand development tools
    • National branding: searching for unique identity
    • Competitive advantages of a country
    • Interrelation and interaction between national brand and country’s corporate brands
    • The audience not only watches, but also listens
    • Advertisement is what you want to say, the PR is what you want everyone knows about you
    • Creative approach and national brand promotion
    • Invitation is a start of cooperation in tourism and much more
    • Russia’s tourism brand
    • Sergey Stanovkin, BBC Worldwide Regional Representative Office
    • Grigoriy Karasin, State Secretary, Deputy Minister of Foreign Affairs of the Russian Federation
    • Oleg Safonov, Head of the Federal Agency for Tourism
    • Representative of S7 airlines(TBC)
    • Representative of Krasnodar Territory (TBC)
  • The conference
    10:00 AM02:00 PM
    Pavilion 2, Hall 3, Vladivostok Hall
    2nd International Food & Wine Tourism Conference “Tasteful Journey”
    • Culinary tourism: global trends and Russian realities
    • Culinary tourism. global experience
    • Regional products: searching, selection, standards development, legal issues
    • Culinary map of Russia
    • Practical way of creating and testing a culinary route
    • Culinary tourism in Russia: potential and difficulties. “Travel Hunter” experience
    • Winery regions: peculiarities of foreign routes
    • Mass media role in the Russian culinary tourism development
    • Common mistakes of the Russian culinary events organizers
    • Leonid Gelibterman, president of the International Enogastronomy Centre, member of the UWNTO Expert Council for Culinary Tourism
    • Igor Bukharov, President of the Federation of Restaurateurs and Hoteliers of Russia
    • Viktor Belyaev, President of the Russian Culinary Association (TBC)
    • Leonid Popovich, President of the Union of Vine Growers and Winemakers of Russia
    • Svetlana Sergeeva, Advisor to the head of the Federal Agency for Tourism (Rosturizm)
    • Ekaterina Urlina-Shapovalova, author and head of “AgroEcoTourism of Russia” project, supervisor of the “Culinary map of Russia” project
    • Margarita Polonik, commercial director, Travel Hunter
    • Yulia Prokopenko, executive director, “Abrau-Dyurso” (TBC)
    • Elena Tsareva, deputy general director, “Simple Travel” (TBC)
    • Alexander Sidorov, editor of travel department, (TBC)
    • Oleg Alekseev, executive director, “Ochag” National Association of custodians of culinary heritage and tourism
    • Alexander Isaev, manager of “Kaliningrad street food” project, Kaliningrad
    • Yulia Skorokhodova, general director, “Volga-Tour”, Yaroslavl
  • Open meeting
    10:00 AM12:00 PM
    Seminar Room #3
    Open meeting: Inter-regional Cultural and Educational Project "Patterns of the Russian cities". Integration of the Russian folk artistic crafts into the tourism sector
    • Elena Surguladze, head of coordination centre, "Patterns of the Russian cities" project of the Ministry of Culture of the Russian Federation
  • Conference (closed event)
    11:30 AM04:00 PM
    Pavilion 2, floor 2, seminar room No. 5
    Conference (by invitation only): Russia.Travel national tourism portal (The entry lists)
    • Current work discussion
    • Efficiency increasing of the national tourism portal as a tool for regional tourism promotion. Plans for substantial, technological and functional development of the national tourism portal
    • National tourism product routing: topics and requirements
    • Confederations Cup 2017 and 2018 FIFA World Cup: regional objects
    • Marketing, PR and information support by promoting a region as a travel destination
    • Coverage of health resort tourism opportunities in a region basing on media support of the 150th anniversary of the city of Belokurikha
    • “Guide” section update: work order, updating requirements, working with texts
    • Pavel Pelevin, head, Russia.Travel national tourism portal
    • Nikolay Korolev, Deputy Head of the Federal Agency for Tourism
    • Svetlana Sergeeva, PR advisor
    • Pavel Pelevin, head, Russia.Travel national tourism portal
    • Valentina Petrova, editor, Russia.Travel national tourism portal
    • Olga Tarasova, editor, Russia.Travel national tourism portal
    • Representative of the Republic of Tatarstan (TBC)
    • Representative of the Republic of Crimea (TBC)
    • Representative of Perm Territory (TBC)
    • Representative of Krasnodar Territory (TBC)
    • Representative of Altai Territory (TBC)
  • Round table
    10:30 AM12:00 PM
    Round table “Silver Necklace of Russia”
  • 12:00 PM01:30 PM
    Seminar Room #4
    Domestic tourism: Sightseeing tours (ATOR)
  • The workshop
    01:00 PM02:00 PM
    VIP meeting room
    Closed working meeting on project implementation of motorways A119 (Vologda-Medvezhiegorsk) and P21 "Kola" (St. Petersburg - Murmansk) branding
  • Round table
    01:00 PM03:00 PM
    Congress zone, Conference Room 2
    Round table: “Brain storm” with representatives of Russian regions and business
  • Round table
    01:00 PM02:00 PM
    Seminar Room #3
    Round table: Museums and travel business: pathways to understanding
    • New Tretyakov Gallery: What’s new?"
    • Real and imaginary in the social and economic design of territory development
    • Dialogue possible/required. Museums and travel business
    • Successful experience of accessible environment formation at display sites, collective accommodation and catering facilities
    • Unique experience of Torzhok gold embroiderers on domestic tourism development by tourist complexes creation
    • Olga Yarilova, Director of the Department of Tourism and Regional Policy of the Ministry of Culture of the Russian Federation
    • Lara Bobkova, PR head, Tretyakov Gallery
    • Irina Panurina, deputy director, " All-Russian Historical and Ethnographic Museum“
    • Igor Konyshev, general director of the State Vladimir-Suzdal Museum-Reserve Chairman of the Board of the “World without Borders” Tourist Association
    • Galina Sarapkova, deputy general director on tourism and internal communications, “Torzhok Gold Embroiderers”
  • The conference
    02:30 PM06:00 PM
    Pavilion 2, open conference hall
    13th International Conference “Meeting Industry in Russia”
    • Factors that favour and restraint MICE development in the Russia’s regions
    • Role of regional authorities in the region promotion in MICE sector
    • Requirements for the local services providers. Interaction with local services providers
    • Case study of a business event organization: “what the event organizers should know. Mistakes analysis”
    • Case study of creation and promotion of successful package of hotel’s MICE services
    • MICE industry development in a region: a road map
    • Team building skills for different employee categories
    • Alexander Maltsev, general director, BE IN RUSSIA
    • Tatiana Pastukhova, marketing director, UTS Group
    • Representatives of Rezidor hotel chain, Azimut Voronezh hotel (TBC)
    • Ekaterina Sichkar, director, “Sarafan” company, Krasnodar
    • Anatoliy Kuryumov, general director IBC Corporate Travel
    • Yulia Skorokhodova, Convention bureau, Yaroslavl
    • Ivan Kadoshnikov, director, Convention bureau, Tatarstan
    • Irina Titova, event manager, Boehringer Ingelheim
  • Economic session
    02:30 PM06:00 PM
    Pavilion 2, hall number 3, congress zone, conference hall "Vladivostok"
    Economic session: State and private support in tourism
    • State support in tourism projects implementation. Programmes. Priority development areas and tourism development results
    • Participation of Russian and foreign investors in tourism projects. Investments in small and medium tourism business
    • What is an investor? How to work with investors properly? How to choose the right investor and where to find them? Financial and legal issues. Failures analysis
    • Small and medium business support in Russia. Russian banks: offers and examples of loan projects
    • Grants: who provides and how to get?
    • Ivan Egorov, Minister of Tourism, Tver Region
    • Natalia Poppel, head of the department of corporate and social responsibility and branding of “Severstal”
    • Irina Lapidus, director of Potanin Charity Foundation programmes
    • Elena Krivenkova, member of “Business Russia” General Council, Chairman of the Hospitality Industry Committee
    • Representative of Sberbank (TBC)
    • Representative of the Centre of Strategic Developments (TBC)
    • Representative of the Russian Export Centre (TBC)
    • Representatives of the Department of Regional Development and the Department for Development and Regulation of Foreign Economic Activities of the Ministry of Economic Development (TBC)
  • 02:00 PM04:00 PM
    Pavilion No. 2, floor 1, seminar hall No. 4
    Satellite seminar: Space unifies: new development opportunities for scientific and educational tourism
    • Aerospace road: educational and research expeditions to the Russian science towns for young people
    • “Russia — the motherland of cosmonautics” project: successful experience of public-private partnership in space tourism development
    • New tourist routes to the Moscow Region science towns
    • GIRD school museum: a new point on the space map of the Moscow region
    • Presentation of the “Space objects navigator in Moscow region” project
    • Baikonur presentation
    • Mikhail Kuznetsov, director, Union of Science Town Development in Russia, member of the Public Council
    • Pavel Suslov, Minister of Culture and Tourism of Kaluga Region
    • Vladimir Sobina, rector, Yuri Senkevich Moscow State Institute of Tourism Industry
    • Aleksey Tikhnenko, Head of Hotel Management Department for Sports and Tourism of Moscow City
    • Dmitry Shishkin, director, Department of Infrastructure Projects of “Roskosmos” State Corporation
    • Alexandra Mikhailova, head of the tourism projects development and implementation department, "Na Semi Kholmakh"tour operator
    • Elena Zapentsovskaya, director of GIRD museum
    • Alexander Khavanov, project manager, Yuri Senkevich Moscow State Institute of Tourism Industry
    • Evgeniy Gerter, Head of the Department of Culture, Youth Policy, Tourism and Sports of the Baikonur City Administration
  • Panel session
    04:00 PM06:00 PM
    Pavilion No. 2, floor 1, seminar hall No. 3
    Panel session: Industrial tourism as a new global trend. Best regional and international experiences
    • The role of industrial tourism in improving the economic efficiency of regions
    • Expansion of international sales markets for Russian products by positive image creation of Russian industrial enterprises abroad through industrial tourism
    • Russia’s regions best practices in industry development through the industrial tourism programmes implementation
    • The role of industrial tourism in enhancing the image of the work professions
    • Models of the tourist product formation in industrial tourism
    • The role of industrial tourism in social and economic development of a city or a region on the example of Kaliningrad
    • Elena Krivenkova, member of “Business Russia” General Council, Chairman of the Hospitality Industry Committee
    • Aleksey Konyushkov, Deputy Head of the Federal Agency for Tourism
    • Konstantin Evstyukhin, managing director for non-financial support, JSC “Russian Export Center”
    • Nonna Kagramanyan, Vice President, “Business Russia”
    • Aleksey Uchenov, Director of the Department for Strategic Development and Corporate Policy of the Ministry of Industry and Trade of the Russian Federation
    • Lyudmila Ogorodova, Deputy Minister of Education and Science of the Russian Federation
    • Veronika Pidzhakova, chairman of the expert council for “Ural Engineering School” programme implementation, head of “United Industrial Card” project, head of the “Directorate of the All-Russian Forum “Educators of Russia”
    • Tatiana Martynyuk, head of industrial tourism department, “Profi Tour”, Kaliningrad
  • Round table
    04:30 PM06:30 PM
    Pavilion No. 2, floor 1, seminar hall No. 4
    Round table: Rural and green tourism in Russia. Results. Using successful experience for dynamic industry development
    • Farmers’ hospitality as a promising trend for rural tourism development in Altai Territory
    • Rural tourism development. Regions’ experience
    • Pavel Suslov, Minister of Culture and Tourism of Kaluga region
    • Yulia Nikitina, Representative of the Ministry of Culture of Karelia Republic
    • Taras Astakhov, chairman, Association for the Promotion of Rural Tourism Development
    • Vladimir Trukhachev, rector, Stavropol State Agrarian University
    • Elena Krivenkova, member of “Business Russia” General Council, Chairman of the Hospitality Industry Committee
    • Evgeniya Uvarkina, Chairman of the Commission for Agroindustrial Complex and Rural Development of the Public Chamber of the Russian Federation
    • Vladimir Osipovsky, Head of the Department of Culture of Vologda Region
    • Tatiana Selinskaya, Representative of Rural Tourism Association
  • Round table
    06:00 PM06:30 PM
    Pavilion 2, hall number 3, congress zone, conference hall "Vladivostok"

September 21, 2017 [Th]

  • The conference
    10:30 AM05:30 PM
    Pavilion №2, hall №3, congress zone, conference hall "Kaliningrad"
    6th International Conference Information Technologies in Tourism
    • How to promote tourism in social networks efficiently
    • E-commerce it tourism analytics — 2017: problems and trends
    • E-voucher information system
    • credit sales technology
    • Горин Дмитрий Львович, модератор конференции, генеральный директор VIP-Service
    • Ruslan Osin, clent manager, myTarget (Mail.Ru Group)
    • Ekaterina Bezhanova, strategic development director, Onlinetours
    • Viktor Fayzrakhmanov, project manager, Asteros systems
    • Evgeniy Ginzburg, marketing director, Level.Travel
    • Artur Ovchinnikov,
    • German Mikheev, General director, “Devensi” Ltd.
    • Denis Lelin, development and start-up manager (R&D Head), “Geosfera” Ltd.
    • Elza Egorova, development director,
    • Anna Bondarenko, regional development manager,
    • Anastasia Mizintseva, manager,
  • The conference
    10:30 AM02:00 PM
    Pavilion 2, hall number 3, congress zone, conference hall "Vladivostok"
    Conference: Family, youth and student’s tourism. 10 years of childhood
    • Children’s tourism in Russia: successes, problems and solutions basing on the results of 2016-2017
    • Measures to support children’s tourism. Norms for transportation in children’s tourism (buses, railways and water transport)
    • Development of children’s excursion tourism (cultural, educational, profession-oriented), successful projects
    • Organization of children’s recreation (forms, problems and perspectives), successful projects
    • Interaction of educational institutions with travel companies
    • Methodical and personnel support of children’s tourism — requirements, training, control, standards, skills development
    • Voluntary certification of children’s tourism operators
    • Youth and student’s tourism
    • School and students’ groups exchange programmes
    • Oleg Safonov, Head of the Federal Agency for Tourism (TBC)
    • O.S. Yarilova, Director of the Department of Tourism and Regional Policy of the Ministry of Culture of the Russian Federation
    • T.Yu. Sinyugina, Deputy Minister of Education and Science of the Russian Federation
    • S.V. Sergeeva, Advisor to the head of the Federal Agency for Tourism (Rosturizm)
    • O.Yu. Sinenko, Deputy Director of the Department of Tourism and Regional Policy of the Ministry of Culture of the Russian Federation
    • E.V. Shadskaya, executive director, North-West Regional Branch of the Russian Union of Travel Industry, Saint Petersburg
    • Olga Shanudenko, director, Tourist Information Centre, Samara region
    • T.S. Kozlovskaya, general director, “Inters” tour operator, head of “Mosturpul” union, Member of the Commission for Youth Tourism of the Public Council of Rosturism
    • E.A. Surguladze, head of coordination centre, “Patterns of the Russian cities” project of the Ministry of Culture of the Russian Federation
  • The conference
    10:30 AM01:30 PM
    Pavilion 2, hall number 2, open conference hall
    Scientific and practical conference "You are our future"
    • Educational and professional standards in tourism and hospitality
    • Further education programmes in tourism
    • Modern market requirements for hotel employees. Forms of student internships
    • Presentation of start-up projects of students of the Russian State University of Tourism and Services Studies students
    • Master class “Win time and start your career today! You decide who you want to be”
    • Alexander Fedulin, rector, Russian State University of Tourism and Services Studies
    • Igor Fomin, Member of the Federation Council Committee on Social Policy
    • Nikolay Korolev, Deputy Head of the Federal Agency for Tourism
    • Nadezhda Zhilkina, Deputy Minister of Culture of Moscow Region
    • Irina Shoygu, Dean of the Faculty of Management in Sports and Tourism Industry of the Russian Academy of National Economy and Public Administration under the President of the Russian Federation
    • Olga Demakkova, business coach,
    • Igor Korotin, Director of the Department of Exhibition, Fair and Congress Activity of the RF CCI
    • Mikhail Saranskov, manager, corporate sales department, Maxima Hotels
    • Alina Lepinskaya, deputy commercial director, Maxima Hotels
    • Irina Bushueva, Director of the Higher School (Institute) of master’s training, Russian State University of Tourism and Services Studies
    • Tatiana Kozlovskaya, general director, “Inters” Ltd.
  • 02:30 PM05:00 PM
    Pavilion 2, hall number 2, open conference hall